That was just a shitty negotiating tactic. From day one he’s rolled out the red carpet for Trump. Twitter was just his foot in the door so that he’s already on Trump’s good side and can get his company town going in Texas.

See, I’ve always maintained that he bought Twitter with the specific intention of earning his spot as the Goebbels in the upcoming Reich. It was never about money, it’s always been a power play.

Even if they are legitimately pissed-- ignore them. Fusing the singular and plural second person pronouns was a mistake and “y’all” has come to deliver us from misery and confusion.

You can’t look at switching costs in a vacuum. The real metric is the Expected Return. When the original app is going to remain open, there is a very high risk that, ultimately, most of the users you care about aren’t going to make the switch. Even if the switching costs are low, the ER is negative because the most likely outcome is that you waste your time trying to migrate to a new platform that doesn’t really take off.

When the original app might stop existing then the calculus switches and even a high cost option is worth it because the odds are much higher that your efforts will pay off.