Completely and utterly pointless.
This will not change anything. It won’t convince any more people to quit.
Smoking trends have been on the correct trajectory for decades now. I recall seeing a scientific study on Reddit a few years ago that stated in cases like this where people are faced with overwhelming evidence contrary to their current opinions or lifestyles, people tended to double and triple-down on their opinions and habits. The more push there was, the bigger the blow-back. People are stubborn even when it comes to their health.
I have little doubt that the smoking trend will continue to drop, but wasting ever more resources with gimmicks like this might actually slow that downward trend some. Smokers know cigarettes are dangerous and cause cancer. Everyone does. It is beyond common knowledge at this point. Just let it all play out.
This is how government should work. A government FOR the people.
This is the kind of pro-consumer news that I’ve become accustomed to hearing only about the EU. I realize this doesn’t stop ISPs from simply levying fees and only demands that they list them, but seeing an itemized list of where your money goes is a first step in realizing that you might be getting screwed.