The end of an ad-free WhatsApp.

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • rustydomino@lemmy.worldEnglish
    3·
    9 hours ago

    The problem is there are very few alternatives that will work for grandma and her friends, especially open source alternatives. This is why WhatsApp and LINE are stupidly popular.

    • Raiderkev@lemmy.worldEnglish
      1·
      9 hours ago

      I had to use LINE for work a few years ago to communicate with the Philippines. Awful app.

      • rustydomino@lemmy.worldEnglish
        2·
        7 hours ago

        Awful depends on your point of view. Is it easy to message and call your friends and make group chats for free? The answer is yes. The fact that the interface sucks and is ad-ridden is irrelevant to older aunties and uncles.