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Technology@lemmy.zipEnglish · 2 days ago

Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

entertainment.slashdot.org

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Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

entertainment.slashdot.org

BrikoX@lemmy.zipM to

Technology@lemmy.zipEnglish · 2 days ago

cross-posted to:
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Amazon Doubles Prime Video Ads to 6 Minutes Per Hour - Slashdot

entertainment.slashdot.org

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024. AdWeek reports: According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes...

Amazon has quietly doubled the ad load on Prime Video to 4-6 minutes per hour, up from the 2-3.5 minutes initially discussed when ads launched in 2024.

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Our TV company has that option built in. I can ‘tape’ shows and watch them later, shipping ads. This also works when the show is still playing.

So I’ll wait half an hour, then watch my recorded show. I wouldn’t consider watching tv without that function.

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