As some of you know a few good people and I are starting a co-op to help European organizations switch from USA big tech to FOSS software and EU based service providers. Thanks for all the supporting words and early feedback. I’d like to draw from the well fediverse wisdom again.
My hypothesis is that in Europe there is some number of business owners and organizations who want to change (for example they hate Trumpism or want to support local businesses), but they don’t know how and would pay for support. That’s who we want to reach. It might be a minority, but enough to feed our team.
Do you think it’s a sound hypothesis? If so, how can we verify it?
Hey! Nice concept, gut says yes, especially with the news the way it is. Have you gotten any data or done some market analysis? Are there other players like this in the market, how do they position themselves, how do they communicate and what’s their target audience? Then see if there’s space for you and your service. How is it different from theirs?
I guess it’ll all come down to HOW you market it, I’m sure there’s small to medium businesses interested in switching, but try to find both emotional and rational reasons for them to do so and see if you fill those needs.
Sure, owners will dislike Trumps policies, but what’ll make them change is more likely a) US services becoming unreliable and threatening their business model and b) FOSS/Made in EU becoming a big selling point for their customers.
Then your communication could go along these lines of: “Scared for your data and information safety? Losing sleep over the future of your company in unstable times?” as well as fomo: “Don’t miss out on the EU/FOSS hype train and gain an advantage over your competition!”