Canadian Tire is on the rebound — and its ‘True North’ strategy now includes a Canadian icon with its purchase of Hudson’s Bay-branded goods, David Olive writes.
Opinion | Canadian Tire has never been more Canadian — and it’s working
They did actually sue someone for the exclusive right to call themselves “crappy tire”:
IIRC someone was hosting a Canadian Tire complaint website “crappytire.com” and in trying to get it shut down Canadian Tire used the legal argument that this person was infringing Canadian Tire’s identity (“We are the legitimate Crappy Tire, and this person is an imposter”) and the domain should be surrendered to them. They won. edit: They lost.
They did actually sue someone for the exclusive right to call themselves “crappy tire”:
IIRC someone was hosting a Canadian Tire complaint website “crappytire.com” and in trying to get it shut down Canadian Tire used the legal argument that this person was infringing Canadian Tire’s identity (“We are the legitimate Crappy Tire, and this person is an imposter”) and the domain should be surrendered to them.
They won.edit: They lost.