Otherwise, I can’t explain why they don’t take it more seriously to stand up to bots. Even more so with meta and their eagerness to put in more accounts pretending to be human to “cover the friend market”.
Besides, what’s to stop them? They are the ones who control the information and surely they know perfectly well which accounts are authentic and which are bots. Maybe even several of those accounts are controlled directly by them and they use them to inflate the statistics to charge advertisers even more.
Or maybe I’m jut tripping…
Tracking ROI from advertising is pretty sophisticated. Ad agencies will be tracking conversions in most cases. Especially on FB, where you have people’s real names and can track if someone who saw an ad bought through another platform.