Skavau@lemm.eeM to

Television@lemm.eeEnglish · 18 days ago

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

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Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Skavau@lemm.eeM to

Television@lemm.eeEnglish · 18 days ago

4

Why Max Changed Back to HBO Max: Branding Experts Weigh In

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

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madcaesar@lemmy.world
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18 days ago
HBO HOME BOX OFFICE

Is a fucking awesome name ESPECIALLY for today’s streaming world.

Yet some MBA douche thought MAX was better.

The world is run by morons.

Television@lemm.ee

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