I guess it doesn’t bug me so much because it’s not so cringe and actually clearly communicates the point. We do in-house video editing at the company I work at, and when we talk about scaling we’re talking about making sure our processes hold when we add more and more people and increase our volume. It’s a growing company so I have to constantly talk about anticipating and buying things to make sure we don’t run into a wall with our growth.

I guess this is less pushing back and more asking what word you would rather see?