… people today are less concerned about the type of vehicle they travel in, and more about how useful it is. To many of us, what matters most is simply getting where we’re going rather than how we look while doing it.

More than technology, mobility has always been governed by social trends and cultural norms that evolve over time. The currently transport revolution therefore no longer depends solely on a group of engineers, but on understanding users’ true needs.

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The way we move around in Europe is not just changing because of technology, but also because of how we think. For future transport systems to work, we need to understand how different people view, use, and adapt to these new ways of moving.

This means that governments, companies, and innovators need to work together. It’s not enough for transport to be fast or eco-friendly, it must also be accessible and affordable for everyone, taking into account the unique needs of each section of society. This means technology cannot be disconnected from real life. We need to teach people how to use digital tools, make sure everyone has access to new services, and design systems that fit the way people actually live.