Republican strategists are exploring a shift away from “pro-life” messaging on abortion after consistent Election Day losses for the GOP when reproductive rights were on the ballot.

At a closed-door meeting of Senate Republicans this week, the head of a super PAC closely aligned with Senate Minority Leader Mitch McConnell, R-Ky., presented poll results that suggested voters are reacting differently to commonly used terms like “pro-life” and “pro-choice” in the wake of last year’s Supreme Court decision that overturned Roe v. Wade, said several senators who were in the room.

The polling, which NBC News has not independently reviewed, was made available to senators Wednesday by former McConnell aide Steven Law and showed that “pro-life” no longer resonated with voters.

“What intrigued me the most about the results was that ‘pro-choice’ and ‘pro-life’ means something different now, that people see being pro-life as being against all abortions … at all levels,” Sen. Kevin Cramer, R-N.D., said in an interview Thursday.

Sen. Josh Hawley, R-Mo., said the polling made it clear to him that more specificity is needed in talking about abortion.

“Many voters think [‘pro-life’] means you’re for no exceptions in favor of abortion ever, ever, and ‘pro-choice’ now can mean any number of things. So the conversation was mostly oriented around how voters think of those labels, that they’ve shifted. So if you’re going to talk about the issue, you need to be specific,” Hawley said Thursday.

  • dhork@lemmy.world
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    1 year ago

    There’s a lot to unpack in this article, I encourage you all to actually read it. It sounds like a fundamental disconnect between Republican Congresspeople (who enact laws at the Federal level) and the State-level Republicans. These Senators supported overturning Roe specifically did it to “send the matter back to the States”, and did not propose any law at the Federal level to replace it, only to find that those Republican states enacted extremely strict laws that are now affecting the Republican brand elsewhere. (Because of a simple reason: Republicans in those states really are that extreme!)

    But, they’re stuck with it now. Their messaging is tied to what actually happened in those states. And these Senators can say all they want that they wanted exceptions all along, but you know they will never make a Federal law that weakens the strict bans in those states. They would never win a primary after that. But the strict bans are not popular outside the statehouses where they were enacted.

    As long as there are states like Texas, who aim to criminalize abortion to the point that they will be monitoring the roads going out-of-state for pregnant women to harass, there will be no chance to define the pro-life movement as anything else.