Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple's flailing AI efforts.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they’ve been misled.
Apple’s big problem is that Apple intelligence’s two most interesting features, contextual awareness + Siri finally having deep integration, never got reliable enough to get into public or developer beta this year.
That was the thing everyone wanted, but they basically only got LLM summaries / drafting, and image generators. They got the stuff that is easy to make.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they’ve been misled.
Apple’s big problem is that Apple intelligence’s two most interesting features, contextual awareness + Siri finally having deep integration, never got reliable enough to get into public or developer beta this year.
That was the thing everyone wanted, but they basically only got LLM summaries / drafting, and image generators. They got the stuff that is easy to make.
like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.