It also has the benefit of not being a laundry softener aka liquid wax that deposits gunk in washing machines. A little goes a very long way so although it seems like it’s expensive, you have to dilute it in water first.
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I never understood laundry perfume. I want my clothes smelling like nothing at all.
And it’s fair, in that case a little bit of vinegar in the wash is your friend. But me, I’m obsessed with fresh scents (no overbearing florals!) and this thing I’ve posted does a wonderful job.